Lean times create special challenges for promoting boating safety, even as the a bad economy continues to exert downward pressure on water sports participation in general. Boating safety educators, employees and companies have a responsibility to continue to pursue the safety message, even in these lean times, and they also have a role in promoting boating recreation to the public.
This session will talk about getting traction with boating safety messages even as resources dwindle. Strategies include creating novel partnerships, exploiting cheap advertising inventory and finding inexpensive internet strategies. The session will also explore "promoting boating" as another tool to get out the safety message, especially as part of a partnership program with private industry.
Although the session will use a successful Nevada effort as a model, it will be expansive, covering general tools and practical ideas that can be used by any state, organization or educator with just about any size of budget.
The "Marketing in Lean Times" breakout session will take place during the 2011 NASBLA Annual Conference on
Wednesday September 14 at 8:00 a.m.